News
UNIBOARDTM BRAND EXPLODES ACROSS CANADA
Laval, QC – August 30, 2012 – UNIBOARD®, a North American leader in engineered wood products and Canada’s only laminate floor manufacturer, announces today that its laminate flooring will be available at RONA and Réno-Dépôt stores across Canada.
“Our new brand strategy is to streamline and focus on rebuilding the Uniboard name with Canadian flooring consumers,” states Susan Doherty, Product Manager for Uniboard. “Uniboard is synonymous with quality, environmental responsibility and is 100% Canadian made, making it the leading choice for any project.”
The rollout has commenced with promotions in RONA’s and Réno-Dépôt’s Quebec stores. Later this fall the rollout will be extended nationwide to all of RONA and Réno-Dépôt stores across Canada making Uniboard truly a national laminate flooring brand.
“We are thrilled with these new retail partnerships and expect many more to come,” says Martin Gravel, Sales Manager for Uniboard. “The products, marketing and field work we’ve implemented since our recent restructuring is paying off and we’re very proud to be back in the game under the Uniboard name.’’
The Company’s state-of-the-art facility insists on ecologically-sound manufacturing techniques and continuous innovation, thus placing it in the forefront of the laminate flooring industry. Now with its new brand strategy and its imminent national retail visibility, consumers will have the option of beautiful and authentic floors designed by Canadians for Canadians.
“Our new brand strategy is to streamline and focus on rebuilding the Uniboard name with Canadian flooring consumers,” states Susan Doherty, Product Manager for Uniboard. “Uniboard is synonymous with quality, environmental responsibility and is 100% Canadian made, making it the leading choice for any project.”
The rollout has commenced with promotions in RONA’s and Réno-Dépôt’s Quebec stores. Later this fall the rollout will be extended nationwide to all of RONA and Réno-Dépôt stores across Canada making Uniboard truly a national laminate flooring brand.
“We are thrilled with these new retail partnerships and expect many more to come,” says Martin Gravel, Sales Manager for Uniboard. “The products, marketing and field work we’ve implemented since our recent restructuring is paying off and we’re very proud to be back in the game under the Uniboard name.’’
The Company’s state-of-the-art facility insists on ecologically-sound manufacturing techniques and continuous innovation, thus placing it in the forefront of the laminate flooring industry. Now with its new brand strategy and its imminent national retail visibility, consumers will have the option of beautiful and authentic floors designed by Canadians for Canadians.
