Laval, QC – October 22nd, 2013 – UNIBOARD, a North American leader in engineered wood products, announces today that it is launching a revolutionary new TFL product at the Woodworking Machinery & Supply Expo on October 24th – 26th 2013. Uniboard’s Woodprint Technology® is the first synchronized texture in thermofused laminates in North America. Woodprint Technology aligns the décor paper and the surface texture to replicate real wood characteristics that are perfectly synchronized just as they would be in nature.

The new Brushed Elm finish, using Woodprint Technology, is a luxurious deep brushed wood texture available in six trendsetting, cool neutral colours that will be unveiled at the WMS show. ‘‘The matte-oiled surface of this finish replicates hours of hand polishing wood,’’ describes Susan Doherty, Uniboard Product Manager, TFL, ‘‘while the 3D brushed effect emphasizes the natural cathedrals and crossgrain characteristics of the Elm creating beautiful light reflections.’’

“Woodprint is breathtaking!” states Don Raymond, VP Sales & Marketing, Uniboard. “Using our precision expertise at our Laval plant, we’ve perfected the technology to the design and technical needs of the furniture industry. The quality and realism is second-to-none. It’ll be a game changer in our industry for sure”.

In addition to Woodprint Technology, Uniboard is launching a total of 18 new colours including an array of straight grains, rustic barnwoods and soft suede leather as well as introducing a second finish, AURA, a low lustre, complex woodgrain. ‘‘I can’t choose a favorite in this collection,’’ states Susan, ‘‘each colour is married perfectly with its texture and the results are better than nature.’’